How We Collaborate Across the Advanced Test and Measurement Industry

Explore how Advanced Test & Measurement Partnership Network members work together to innovate, validate, and go to market faster.

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Bringing together a growing group of companies, the Advanced Test & Measurement Partnership Network is committed to delivering reliable, cutting-edge technologies, solutions, and services for the advanced test and measurement industries. With a strong emphasis on joint technology development and exceptional customer service, we maintain a robust B2B presence across North America. Our collaborative network integrates technical, commercial, and operational strengths to serve a wide range of industries. By working together on marketing and sales initiatives, we expand our reach and drive mutual growth. Through shared resources and aligned efforts, we deliver scalable solutions and support the advancement of next-generation innovations.

How To Work Together

Joint Marketing

Goal: Increase brand equity and visibility through unified messaging and industry presence.

Launch shared marketing campaigns to raise awareness across targeted verticals.
Co-brand whitepapers, technical videos, and thought leadership presentations.
Host joint presence at major industry events such as IEEE, ATE, and global testing expos.
Produce collaborative digital content including case studies, solution spotlights, and newsletters.
Develop shared PR and social media initiatives to drive engagement and reach.

Joint Sales

Goal: Accelerate revenue growth through coordinated partner selling and solution integration.

Bundle complementary technologies and services into cohesive partner offerings.
Share customer leads and align on joint account strategies for enterprise targets.
Deploy coordinated pre-sales engineering resources across partner companies.
Leverage shared CRM tools and sales enablement platforms for unified customer tracking.
Establish cross-company deal registration and partner incentive programs.

Collaborating on Marketing and Sales

Goal: Amplify visibility, expand market access, and boost revenue opportunities.

Launch co-branded marketing campaigns, solution briefs, and success stories.
Share market intelligence, customer insights, and go-to-market strategies.
Organize joint webinars, virtual expos, and roadshows targeting industry verticals.
Coordinate bundled solution offerings and strategic channel partnerships.
Align messaging and positioning for joint technologies, certifications, or test platforms.

Joint Standards Development & Alignment

Goal: Drive consistency and regulatory compliance across global markets.

Co-develop test procedures and benchmarks aligned with ISO, IEC, IEEE, NIST, and 3GPP standards.
Harmonize EMC, RF, safety, and protocol compliance requirements across regions (U.S., Canada, EU, Asia).
Publish jointly approved test and interoperability certification frameworks for use across industries.

Shared Research & Development (R&D) and Co-Innovation

Goal: Accelerate technological breakthroughs across diverse sectors.

Co-design new instruments (oscilloscopes, DAQs, BERTs, RF analyzers) with shared IP or modular interfaces.
Collaborate on AI-driven diagnostics, digital twin simulation platforms, and real-time data visualization tools.
Drive innovation in next-gen technologies like 6G, Open RAN, quantum testing, and satellite communications.

Equipment & Facility Resource Pooling

Goal: Maximize utilization and reduce capital expenditure.

Create shared 5G/6G, EV, and industrial IoT testbeds.
Provide reciprocal access to specialized labs (e.g., anechoic chambers, vibration rigs, environmental test systems).
Implement cloud-based virtualized test environments with pooled software licenses and remote equipment control.

Collaborative Product Validation & Field Pilots

Goal: Verify real-world performance and ensure cross-vendor compatibility.

Run joint validation projects in smart factory, automotive, aerospace, or telecom environments.
Organize cross-company field tests for spectrum monitoring, conformance testing, and RF coexistence.
Conduct interoperability plugfests for wireless protocols (e.g., Zigbee, BLE, NB-IoT, UWB).

Workforce Development & Technical Training

Goal: Build industry-ready talent pipelines and continuous learning.

Design certification programs for lab technicians, RF engineers, and compliance auditors.
Host hands-on workshops, webinars, and masterclasses on advanced measurement techniques.
Collaborate with academic institutions to create aligned curricula and internship programs.

Joint Market Research & Standards Impact Reports

Goal: Shape industry direction and support informed policymaking.

Co-author technical briefs and white papers on emerging trends like 6G, NDT, or cybersecurity in testing.
Publish joint benchmarking studies across industries (semiconductor, medtech, defense, etc.).
Contribute standards feedback and impact assessments to global bodies like ITU, IEEE, FCC, and CSA.

Security & Regulatory Compliance Readiness

Goal: Address evolving risks and streamline certification efforts.

Develop shared frameworks for cybersecurity validation of connected T&M systems.
Pool resources for testing against global standards (e.g., FCC, CE, FDA, Health Canada).
Jointly evaluate secure firmware, encryption protocols, and zero-trust architectures.

Sustainability & Circular Test Practices

Goal: Drive environmentally responsible measurement practices.

Establish standardized energy metrics for test equipment and lab operations.
Collaborate on carbon impact reporting tools and life-cycle assessments.
Create programs for refurbishing, recycling, and sharing retired equipment.

Interoperability Certification & Partner Conformance

Goal: Ensure compatibility and seamless integration across platforms.

Develop multi-vendor certification suites for wired/wireless protocols and software APIs.
Offer consortium-level "Test-Verified" certifications for cross-brand validation.
Define and certify open measurement interfaces and automation frameworks.

Advocacy, Outreach & Industry Engagement

Goal: Build credibility and drive influence within the global test ecosystem.

Represent the consortium at international conferences and regulatory summits (IEEE, IEC, etc.).
Host annual innovation forums, technical summits, and interoperability showcases.
Engage with policymakers, standards bodies, and trade associations on emerging needs.

Ready to collaborate in the test and measurement partnership network?

Contact us today to explore partnership opportunities and help shape the future of collaborative testing and measurement solutions.